Investment memo
Hightouch
The Agentic Marketing Platform powered by the Composable CDP.
USAInformation updated on May 24, 2026
Unicorn scoreA 100-point read across the founding team, traction, market, execution and how well each is evidenced. Higher means closer to the profile of companies that went on to reach a billion-dollar valuation.
Listen to the Hightouch brief memo
Current valuation
$2.8B
Verified May 24, 2026
First screened
May 24, 2026
Total raised
$322M
Last round: Series D
Addressable marketToday: Global AI for Sales and Marketing market ($241B). If the category wins: Global advertising and marketing services spend ($1000B).
~$241B – $1000B
Hightouch is a data and AI platform that helps marketing teams activate customer data from their data warehouses. It provides an agentic marketing platform and a composable Customer Data Platform (CDP) to enable personalized marketing and AI decisioning. The platform serves enterprises across various industries by syncing data to over 300 tools, allowing businesses to leverage their existing data infrastructure for marketing and personalization.
How the score breaks down
A 100-point read across the founding team, traction, market, execution and how well each is evidenced. Higher means closer to the profile of companies that went on to reach a billion-dollar valuation.| Category | Strength | Score |
|---|---|---|
| Founder Background | 88% | |
| Strategic Position | 90% | |
| Execution Velocity | 87% | |
| Traction Momentum | 96% | |
| Market & Scalability | 67% |
Data confidence 88/100. This measures how much of the memo rests on sourced evidence rather than inference. It was assembled by reading 255 public sources about the company. Compiled May 24, 2026.
That gathering is automated, so mistakes are possible. The confidence figure is the honest guide: the higher it is, the more of what you are reading came from a source rather than an inference.
Founding team
Prior exits, repeat founders and relevant domain experience are the single strongest early signal in venture data.3 founders · 1 repeat founder
Co-CEO
2 previous roles in tech. University of Pennsylvania, Wharton School (BS Economics, Management, Computer Science).
Previously worked at
- LYNK (Product Manager)
- Bessemer Venture Partners (Venture Capital Investor)
Education
- University of Pennsylvania - Wharton School (BS Economics, Management, Computer Science)
- University of Pennsylvania (MS Robotics and Machine Learning)
Josh Curl
CTO
Repeat founderSerial entrepreneur. Founded Deviceplane.
Previously worked at
- Rancher Labs (Software Engineer)
- Segment (Software Engineer)
- Deviceplane (Founder)
Education
- Michigan State University (BS Computer Science)
Traction
- Latest round
- Series D · $150M
- Revenue
- $100M
Investors (11)
Momentum & social pulse
Momentum & social pulse- Revenue growth
- +6%
- month over month
- Press coverage
- +1 article
- vs the 3 months before
What customers say
What customers say- G24.6/5 average · 392 reviews
One reviewer“Users value the ease of use of Hightouch, appreciating its straightforward setup and seamless data syncing capabilities.”
- Capterra4.5/5 average · 2 reviews
Rating on file, no written review captured.
- Software Advice4.5/5 average · 2 reviews
One reviewer“With Hightouch, users can effortlessly synchronize data from a data warehouse to their various downstream SaaS tools using the simplicity of SQL queries. This ...”
- GetApp4.5/5 average · 2 reviews
Rating on file, no written review captured.
Market
The market it sells into today
$241B
Global AI for Sales and Marketing market, driven by agentic AI platforms and composable CDPs.
The market it competes for if its category wins
$1000B
Global advertising and marketing services spend
EstimatedIf Hightouch's approach becomes the norm, the budget it captures stops being the creative-tools line item and becomes the advertising and marketing spend those tools were bought to produce.
Why this startup makes sense now
What changed in the world recently that makes this the right moment. A great idea at the wrong time still fails, so a weak answer here is a real risk.The rapid advancements and increasing affordability of generative AI and AI agents have created a timely opportunity to reinvent marketing workflows, enabling hyper-personalized engagement and automated revenue operations.
What competitors cannot copy
What the company has that a well-funded competitor cannot simply copy: proprietary technology, exclusive data, a regulatory position, a network that grows with every user.Hightouch's core advantage lies in its warehouse-native, zero-copy architecture for data activation, combined with its agentic AI marketing platform. This allows marketers to leverage their existing data warehouse directly for personalized actions and content creation, creating a strong integration moat and reducing data latency.
Who else is in the race
Who else is going after the same customers, and where this company sits among them.Hightouch operates in a competitive landscape with other data activation and customer data platform (CDP) providers. Key competitors include Twilio Segment, Tealium Customer Data Hub, RudderStack, Polytomic, Census, ActionIQ, and mParticle. Hightouch differentiates itself through its warehouse-native approach and its focus on agentic AI for marketing.
Road to decacorn
The arithmetic that gets to a $10B+ decacorn outcome: who they sell to, at what price, and how many of them there need to be.Hightouch's path to $1B revenue is predicated on capturing a significant share of the rapidly growing global AI for sales and marketing market, projected to reach $240.59 billion by 2030. By continuing to innovate with agentic AI and expanding its composable CDP offerings, Hightouch can scale by enabling enterprises to achieve hyper-personalized marketing at scale, driving increased customer acquisition and retention. Its current $100M ARR indicates strong initial traction in this large market.
Our track record on this company
The valuation recorded the first time this company was screened, against the most recent verified one. It is never rewritten, so the multiple is a real track record.| First screened | May 24, 2026 |
|---|---|
| Entry valuation | $2.8B |
| Current valuation | $2.8B |
Latest valuation verified from Live re-screening on May 24, 2026. Entry valuation and date are frozen the first time a company is screened and are never rewritten. Valuations are re-checked quarterly against public funding announcements.
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