Investment memo
Jotform
Build faster with Jotform AI
USAInformation updated on Aug 16, 2026
Unicorn scoreA 100-point read across the founding team, traction, market, execution and how well each is evidenced. Higher means closer to the profile of companies that went on to reach a billion-dollar valuation.
Listen to the Jotform brief memo
Current valuation
Undisclosed
Re-checked quarterly
First screened
Aug 16, 2026
Addressable market
$10B
Global Online Form Builder Software Market
Jotform is an AI-powered online form builder and workflow automation platform that enables users to create secure forms, collect data, and automate processes. Serving over 35 million users across government, healthcare, education, nonprofits, SMBs, and enterprises, the platform offers a suite of products including AI Agents, Workflows, and integrations for e-signatures, payments, and data management.
How the score breaks down
A 100-point read across the founding team, traction, market, execution and how well each is evidenced. Higher means closer to the profile of companies that went on to reach a billion-dollar valuation.| Category | Strength | Score |
|---|---|---|
| Founder Background | 76% | |
| Strategic Position | 75% | |
| Execution Velocity | 87% | |
| Traction Momentum | 76% | |
| Market & Scalability | 60% |
Data confidence 80/100. This measures how much of the memo rests on sourced evidence rather than inference. It was assembled by reading 268 public sources about the company. Compiled Aug 16, 2026.
That gathering is automated, so mistakes are possible. The confidence figure is the honest guide: the higher it is, the more of what you are reading came from a source rather than an inference.
Founding team
Prior exits, repeat founders and relevant domain experience are the single strongest early signal in venture data.1 founder
Traction
- Latest round
- Bootstrapped
- Revenue
- $145M
- Team size
- 935
Momentum & social pulse
Momentum & social pulse- Press coverage
- -2 articles
- vs the 3 months before
- LinkedIn followers
- 247.5K
- LinkedIn activity
- 6.3 posts / 30 days
- last post 1 day ago
What customers say
What customers say- G24.7/5 average · 5,426 reviews
One reviewer“As a fully no-code platform, Jotform empowers users to automate workflows, streamline data collection, and digitize processes. Jotform offers one of the largest ...”
- Trustpilot4.3/5 average · 1,807 reviews
One reviewer“Jotform is a site that has loads of great features, all in 1 place, my friend was trying to find a decent survey place and wanted to insert a video and it didn't allow him, Jotform has done its job!”
- Capterra4.7/5 average · 2,918 reviews
One reviewer“Jotform solves slow, manual form creation and messy data collection by letting teams build surveys, registrations, intake forms, payments, file ...”
- Software Advice4.7/5 average · 2,917 reviews
One reviewer“Overall, Jotform is a reliable, user-friendly platform that has helped our office become more organized and efficient. I would highly recommend it to any ...”
Market
Why this startup makes sense now
What changed in the world recently that makes this the right moment. A great idea at the wrong time still fails, so a weak answer here is a real risk.The rapid advancement and integration of generative AI capabilities, as evidenced by Jotform's own AI features launched in February 2025, enable more efficient and automated form creation, driving demand for AI-powered tools in established software categories.
What competitors cannot copy
What the company has that a well-funded competitor cannot simply copy: proprietary technology, exclusive data, a regulatory position, a network that grows with every user.Jotform's unfair advantage stems from its established global user base of over 35 million, extensive integrations with 30+ payment gateways and major software tools like Salesforce, and its proprietary drag-and-drop form builder. The recent integration of Jotform AI Agents further enhances its offering, providing a competitive edge in automated form creation and workflow management.
Who else is in the race
Who else is going after the same customers, and where this company sits among them.The online form builder market is mature and highly competitive, with key players including Typeform, Google Forms, Paperform, Cognito Forms, Formstack, and involve.me. Jotform differentiates itself by offering a balance of powerful functionality, user-friendliness, and extensive integrations, now enhanced with AI capabilities for faster form creation. Competitors vary in their focus, with some emphasizing design (Typeform, Paperform) and others enterprise workflows (Formstack).
Path to a billion
The arithmetic that gets to a billion-dollar outcome: who they sell to, at what price, and how many of them there need to be.Jotform's path to $1B revenue involves leveraging its massive global user base of over 35 million and its presence in 18 languages to drive adoption of its premium AI-powered form building and workflow automation solutions. By continuously enhancing its product with advanced AI features, expanding its integration ecosystem, and potentially targeting larger enterprise clients with more comprehensive data collection and automation suites, Jotform can capture a larger share of the growing online form builder and broader digital workflow market.
What could go wrong
Possibly solo founder with no notable track record
WatchOnly one founder was identified from public sources (Aytekin Tank) with no prior entrepreneurial exits or serial founder history. Note: additional co-founders may exist but were not found in available data. If this is indeed a solo founder, statistical research (Stanford GSB research) shows solo founders without a track record face higher failure rates. The absence of a complementary co-founder increases execution risk across technical, commercial, and operational dimensions.
Our track record on this company
The valuation recorded the first time this company was screened, against the most recent verified one. It is never rewritten, so the multiple is a real track record.| First screened | Aug 16, 2026 |
|---|---|
| Entry valuation | Undisclosed |
| Current valuation | Undisclosed |
Entry valuation and date are frozen the first time a company is screened and are never rewritten. Valuations are re-checked quarterly against public funding announcements.
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