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Investment memo

n8n

Automate without limits.

GermanyGermanyAI/MLFounded 2019B2Bn8n.io
Re-screen n8n for fresh data

Information updated on Aug 22, 2026

76/ 100FounderBackground64%StrategicPosition90%ExecutionVelocity87%TractionMomentum68%Market &Scalability73%

Unicorn scoreA 100-point read across the founding team, traction, market, execution and how well each is evidenced. Higher means closer to the profile of companies that went on to reach a billion-dollar valuation.

Sustained GrowthBuyRank #87

Listen to the n8n brief memo

0:00 / 2:47

Current valuation

$5.2B

Verified Aug 22, 2026

First screened

Aug 22, 2026

Total raised

$254M

Last round: Series C

Addressable market

$50B

Global Intelligent Process Automation Market

n8n is a workflow automation platform that enables users to build complex automations by visually connecting applications, services, and AI models. It provides a low-code, node-based editor for creating multi-step workflows, supporting both third-party APIs and custom code. The platform serves technical teams and developers looking to automate business processes and integrate AI capabilities.

How the score breaks down

A 100-point read across the founding team, traction, market, execution and how well each is evidenced. Higher means closer to the profile of companies that went on to reach a billion-dollar valuation.
Score by category, as a percentage of each category maximum
CategoryStrengthScore
Founder Background
64%
Strategic Position
90%
Execution Velocity
87%
Traction Momentum
68%
Market & Scalability
73%

Data confidence 86/100. This measures how much of the memo rests on sourced evidence rather than inference. It was assembled by reading 317 public sources about the company. Compiled Aug 22, 2026.

That gathering is automated, so mistakes are possible. The confidence figure is the honest guide: the higher it is, the more of what you are reading came from a source rather than an inference.

Founding team

Prior exits, repeat founders and relevant domain experience are the single strongest early signal in venture data.

1 founder

  • Jan Oberhauser

    Jan Oberhauser

    Founder & CEO

    1 previous role. Stuttgart Media University, Audio.

    Previously worked at

    • VFX companies worldwide (Visual Effects Artist, Pipeline Engineer)

    Education

    • Stuttgart Media University - Audio

Traction

Latest round
Series C · $180M
Revenue
$40M
Team size
1,244

Investors (17)

SequoiaIlkka PaananenKevin HartzFirstminute CapitalTiny Supercomputer Investment CompanyFelicisHarpoonHV CapitalHighland EuropeAccelRedpointVisionariesMeritechEvanticNVenturesSAPFelicis Promotions

Momentum & social pulse

Press coverage
-6 articles
vs the 3 months before
LinkedIn followers
413.7K
LinkedIn activity
30 posts / 30 days
last post 1 day ago

What customers say

  • Trustpilot3.2/5 average · 49 reviews

    One reviewerIt has a surprisingly low score here whereas this tool is a life saviour for me. It has multiple nodes (or you can make custome ones via guides if there's none). I understand that n8n is quite dificult to learn, and you have to look for guides now and then. And that's what I do. However, it's simple to repeat after YouTubers and build automations for your gmail / google sheets / various scraping tools, etc.

Market

$50BGlobal Intelligent Process Automation Market by 2030

Why this startup makes sense now

What changed in the world recently that makes this the right moment. A great idea at the wrong time still fails, so a weak answer here is a real risk.

The rapid advancement and increased accessibility of large language models (LLMs) and AI agent frameworks since 2024 have enabled n8n to pivot towards AI-native workflow automation, creating demand for platforms that can orchestrate complex AI-driven processes.

What competitors cannot copy

What the company has that a well-funded competitor cannot simply copy: proprietary technology, exclusive data, a regulatory position, a network that grows with every user.

n8n's primary unfair advantage is its 'fair-code' source-available model, allowing self-hosting and custom code injection (JavaScript/Python), which provides greater flexibility and control for technical teams compared to fully proprietary SaaS alternatives. This, combined with its early and deep integration of AI agents and LLMs, creates a strong appeal for developers building complex, AI-driven automations.

Who else is in the race

Who else is going after the same customers, and where this company sits among them.

n8n operates in a crowded workflow automation market, competing with established players like Zapier, Make (formerly Integromat), Workato, and Microsoft Power Automate. Its differentiation lies in offering a self-hostable, source-available platform with strong AI orchestration capabilities, appealing to more technical users and enterprises with specific compliance needs. Newer alternatives like Pipedream and Tray.ai also offer similar integration and automation features, while AI-focused tools like SmythOS and OpenAI AgentKit are emerging as direct competitors in the AI agent workflow space.

Road to decacorn

The arithmetic that gets to a $10B+ decacorn outcome: who they sell to, at what price, and how many of them there need to be.

n8n's path to $1B revenue involves continued expansion within the enterprise segment by leveraging its AI orchestration platform. Strategic partnerships with major players like SAP and Deutsche Telekom provide significant distribution channels and validation for large organizations. By enabling enterprises to scale agentic AI and offering both cloud and self-hosted options with robust compliance features, n8n can capture a substantial share of the growing intelligent process automation market, driving revenue through increased workflow execution volumes and higher-tier enterprise subscriptions.

What could go wrong

  • Possibly solo founder with no notable track record

    Watch

    Only one founder was identified from public sources (Jan Oberhauser) with no prior entrepreneurial exits or serial founder history. Note: additional co-founders may exist but were not found in available data. If this is indeed a solo founder, statistical research (Stanford GSB research) shows solo founders without a track record face higher failure rates. The absence of a complementary co-founder increases execution risk across technical, commercial, and operational dimensions.

  • Active legal action

    Watch

    Talos' investigation found that n8n is a primary point of abuse for threat actors misusing AI, particularly for malware delivery via webhooks. (2026-04-15) Material legal exposure can drain cash, distract leadership, and complicate future fundraising or acquisition.

  • Surge of negative press

    Watch

    5 distinct credible articles in the last 12 months frame the company negatively (Misuse of AI workflow automation by threat actors; Exploitation of webhook functionality for malware and phishing; Abuse of webhooks for malware delivery and device tracking). Sustained negative coverage erodes brand equity and complicates customer, recruit, and investor pipelines.

  • Security breach disclosed

    Critical

    A critical security vulnerability affecting n8n versions 1.65-1.120.4 was discovered in November 2025 and fixed in a later version. This vulnerability could allow unauthenticated remote code execution. (2026-01-08) (2 distinct incidents reported). A confirmed breach signals operational risk and may carry residual liability through class actions, regulatory penalties, and customer churn for years after the incident itself.

Our track record on this company

The valuation recorded the first time this company was screened, against the most recent verified one. It is never rewritten, so the multiple is a real track record.
Valuation from first screening to the most recent verification
First screenedAug 22, 2026
Entry valuation$5.2B
Current valuation$5.2B

Latest valuation verified from Live re-screening on Aug 22, 2026. Entry valuation and date are frozen the first time a company is screened and are never rewritten. Valuations are re-checked quarterly against public funding announcements.

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